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  • Media Coverage of Major League Baseball

    MLB is the most popular baseball league of all time. The media has made it a game for all people. At first only the people close to the stadium could enjoy the game. Others were limited to the news from the newspaper. But the electronic media has omitted the boundary of baseball and made it a game for all baseball lovers.
    Major League Baseball was one of the first sports to be broadcasted over United States by radio. It has a long history of over 80 years. This was the first step to make MLB popular nationally. The national broadcast of MLB make it huge popular. The first radio broadcast took place in a match between Pittsburgh Pirates and Philadelphia Phillies on August 5, 1921. It was brought out by KDKA. WJZ was added later and the World Series was broadcasted live. During 1935, radio broadcast became intensely popular and so the companies were interested in signing contract for the advertisement. These made the teams interested in radio broadcasting. 1940’s was the golden age of radio in broadcasting baseball games. In 1950’s Television companies became interested in National broadcasting of the MLB games but this media was not at his peak at this moment and the companies were doubtful about its success. The first step was taken from ABC television. Later CBS became interested and took the Saturday games in 1955. In 1960’s television became one of the main factors and main broadcasters wanted to use the popularity of baseball to increase their creditability to the viewers. CBS, NBC and ABC made deal with the teams and paid good amount of money for broadcasting their games nationally. ABC paid $5.7 million for the rights to the 28 holiday Games of the Week. The popularity of national broadcast increased a great deal as it became the main medium for entertainment. People from every corner of United States were willing to watch the baseball game and so the payment for broadcasting increased every year. ABC and NBC paid $92.8 million each to the Major league baseball for the right of broadcasting the games. In 1983, this contract increased to $1.2 billion. In 1990, MLB signed a new contract with ESPN worth $400 million. Fox joined the league in 1996 and TBS in 2008. MLB maintains several blackout policies on how the games are broadcasted. The current policy states that, a local broadcaster has priority to televise games of the team in their market over national broadcasters. Another policy is that certain broadcaster will contain rights over selected match. Like, Fox has certain rights for afternoon MLB games on Saturdays, and ESPN has the same rights for night games on Sundays. ESPN also telecast a large number of games throughout Europe. Many companies have signed agreement for telecasting the matching for a certain region and now the baseball game is telecasted almost everywhere in the world. This has made baseball more popular than ever. Now, MLB has fans in every corner of the world.
    MLB understands the power and increasing popularity of internet. They are broadcasting every game over the internet. The live games are available at MLB.TV from MLB.com. Baseball is getting more attention everyday from the viewers and it is now available via every possible media.

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